“Growth in market share comes by increasing popularity; that is, by gaining many more buyers”
How Brands Grow
Dr Byron Sharp
Professor of Marketing Science
“Of all the brands that grew over the past year, 79% of them did so by recruiting more shoppers”
Kantar World Panel- Brand Footprint
STOP TARGETING EXISTING BUYERS
Winning Brands are switching from Purchase Based Targeting to Upper Funnel Activation
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