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RESEARCH in MR and
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Closed Loop Advertising
 
Customers and Partners

ABC’S of Marketing
 

Audience Activation

Every good campaign starts with a great target audience. Our identity-based audiences start from unmodelled and unadulterated survey and sales data. Undescriptive demo variables such as age and gender are never used to predict our audiences.
 

Brand Awareness

Before consumers buy, they have to be aware of your brand. Our real-time insights make sure your marketing dollars not spent on brand hostile or even brand unaware consumers.
 

Consideration

Consumers today research their purchase more than ever. From the cottage industry of semiprofessional reviewers to Instagram influencers, it is important to capture all the signals of a consumer journey.
 

Sales

COVID is driving a massive shift to online purchases, but not all industries are migrating the same way. Walled gardens, retailers, distributors, DTC channels all muddy the waters, making a multi-pronged approach to sales measurement critical to making the right advertising decisions.
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