Real People, Real Insights, Business Critical KPIs
ABCS is the largest single-source of Brand, Sales, and Watch data for US consumers. From 2014, when ABCS joined Microsoft’s elite BizSpark program, ABCS has been pushing the envelope when it comes to delivering scalable and accurate data solutions to marketers.
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ABCS uses hundreds of deterministic and a few probabilistic signals to pinpoint the identity of the real person behind the click, behind the receipt, behind the online purchase. Our proprietary DataCube uses machine learning to turn signals into real people, even across devices.
The system works with first, second, and third party cookies, but does not require them. In fact, for environments such as IOS and Firefox, ABCS is already able to match individuals to devices more than 50% of the time.
The data from our identity resolution system is compatible with other systems such as Trade Desk’s Unified ID 2.0 and Lotame’s Panorama ID, so your data is always fresh, never siloed.