Ad Measurement – ABCS Insights

Ad Measurement done right

ABCS measures ad effectiveness on the entire consumer journey, across all platforms (TV, CTV, digital, mobile). Our ability to organize and analyze the behaviors of millions of consumers is far beyond traditional ad measurement solutions.

How we are different

Traditional Solutions	Considerations	ABCS Insights
Brand Effect	Insights generated from 100’s of paid respondents. Unless the campaign was targeting panelists only, this is not a representative sample. Survey respondent accuracy falls on longer surveys, so traditional providers keep surveys short, but then has a really limited understanding of the respondent.	We use a combination of paid/unpaid respondents, and passively collected consideration signals (shopping cart, navigation, search) to map brand impact of millions of individuals. ABCS uses passively collected Watch and Buy variables to design Test vs Control experiments, giving the best accuracy.
Sales Effect	Traditional loyalty programs use weighting and balancing to estimate the sales impact on the largest but opaque retailers (Walmart, Amazon).	ABCS has developed a full view of consumer purchasing. We incorporate receipt scanning, POS integration, loyalty data, browser plug-in, and app UPC scanning to get the fullest understanding of the consumer impact.

Traditional Solutions

Considerations

ABCS Insights

Brand Effect

Insights generated from 100’s of paid respondents. Unless the campaign was targeting panelists only, this is not a representative sample.

Survey respondent accuracy falls on longer surveys, so traditional providers keep surveys short, but then has a really limited understanding of the respondent.

We use a combination of paid/unpaid respondents, and passively collected consideration signals (shopping cart, navigation, search) to map brand impact of millions of individuals.

ABCS uses passively collected Watch and Buy variables to design Test vs Control experiments, giving the best accuracy.

Sales Effect

Traditional loyalty programs use weighting and balancing to estimate the sales impact on the largest but opaque retailers (Walmart, Amazon).

ABCS has developed a full view of consumer purchasing. We incorporate receipt scanning, POS integration, loyalty data, browser plug-in, and app UPC scanning to get the fullest understanding of the consumer impact.

Full Funnel Attribution

Capture insights from hard-to-measure platforms like IOS and “Walled Gardens”

Best-in-class Test vs Control methodology based on prior purchase history and brand metrics.

Capture the Complete Customer Journey and beyond…

the long-term effect [of advertising] still exists, with total sales lifts ranging from 1.8 to 4.5 times the initial lift

Kellogg and CBS study, June 2014

First and only solution to quantify the dollar value and ROAS of upper funnel brand effects.

Understand the deep and persistent impacts of your ads, from awareness to purchase. Reveal changes in online search, site visitation, and online/offline purchases. Compare to industry benchmarks to get longer-term effects after the campaign is over.

Simple yet Innovative Technology

As a technology-first company, ABCS provides cookie-free measurement for tomorrow’s campaigns.

No complex integrations or “tagging and tracking” needed

How we do it

ABCS takes the "best in class" approach to measuring different parts of the consumer journey. Instead of limiting data to certain modality, ABCS uses all data channels to present a holistic and accurate picture of the return on ad spend.

Measuring impact at every step

Test vs Control Methodology
Surveys
Automated Receipt Collection
Browser Plug-in information
Point of Sale Integration
Loyalty Card Programs
Credit Card Purchase Information

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